BMB captures £7m East Coast account

East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.

East Coast: BMB scoops £7m account
East Coast: BMB scoops £7m account

East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.

BMB beat Fallon to land the business, which includes TV, radio, outdoor, press, digital and social media work.

Abbott Mead Vickers BBDO has held the account since 2010 but declined to repitch.

The statutory review kicked off in March through an Official Journal of the European Union tender in which East Coast said it was looking for an agency to build on the "welcome to" campaign created by AMV BBDO and featuring the comedians Vic Reeves and Rory Bremner.

East Coast credits the campaign with boosting passenger numbers on its trains, which rose 2.1 per cent year on year to 18.9 million in 2011/12.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published