BMB lands Rubicon's advertising business

Rubicon, the exotic fruit juice brand owned by AG Barr, has appointed BMB to its £3 million UK advertising business.

BMB lands Rubicon's advertising business

Creativebrief handled the review, which began in August last year. BMB beat St Luke’s and McCann Manchester to land the account. The incumbent was The Minimart.

AG Barr wants to double the size of the Rubicon brand and has signed a three-year deal with BMB. As the lead agency, BMB will oversee all strategic development and above-the-line creative work.

David Bain, a partner at BMB, said: "Rubicon is a sleeping giant, loved deeply but too narrowly. We couldn’t be happier that Rubicon has chosen BMB to help the brand become as big, bold and popular as it deserves to be."

Rubicon’s media agency, PHD Manchester, is unaffected by the appointment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More