BMB loses £20m McCain ad account

Beattie McGuinness Bungay has lost the £20 million McCain Foods creative account, ending an 11-year relationship between McCain and the agency's founder Trevor Beattie.

McCain: 'happy days' by Beattie McGuinness Bungay
McCain: 'happy days' by Beattie McGuinness Bungay

McCain Foods has selected Adam & Eve/DDB and WCRS to progress to final stage discussions in its pitch process, which kicked off in July.

This decision also means Abbott Mead Vickers BBDO and Bartle Bogle Hegarty are out of the process.

The London office of Roth Observatory International is handling the review.

A final decision is expected in the first week of October.

Trevor Beattie was instrumental in winning the McCain account in 2003 when he was the chairman of TBWA, and then capturing it again in 2006, one year after he launched BMB.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More