BMB Neon scoops Dairylea business

Dairylea has extended its relationship with Beattie McGuinness Bungay by awarding its digital and social media business to BMB Neon, the agency's content and social media arm.

Dairylea: appoints BMB
Dairylea: appoints BMB

BMB Neon, which won the account after a pitch, also handles promotions and point-of-sale design for the brand.

The shop will oversee Dairy­lea’s Facebook page and introduce a new creative platform and content strategy.

New website content and eCRM activity, as well as promotions and point-of-sale initiatives, will launch in the spring.

Louisa Bertano, the marketing manager for cheese and grocery at Dairylea’s owner, Mondelez International, said: "We’re really thrilled to be working with BMB Neon on our promotions and digital work this year. The strategy, creativity and robust nature of their proposals made us confident they would be a great working partner for us."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published