BMB wins Bahlsen brand launch campaign

Bahlsen, the German biscuit-maker, has appointed Beattie McGuinness Bungay to work on a launch campaign for a new brand, whose name has yet to be announced.

Hit biscuits: parent Bahlsen has appointed BMB for new brand
Hit biscuits: parent Bahlsen has appointed BMB for new brand

The agency won the business after a pitch against Doner and M&C Saatchi. The pitch process, which kicked off in March, was handled by Oystercatchers.

Bahlsen, which produces Choco Leibniz and Hit biscuits, has stepped up its marketing efforts lately in a bid to steal market share from rivals such as McVitie’s.

The company launched a TV spot for Hit in May. The ad, by Forever Beta, featured women in a supermarket singing the Britney Spears track …Baby One More Time with the altered lyrics: "I love Hit biscuits, it’s killing me."

In 2010, Bahlsen launched a six-figure ad campaign aimed at positioning its Messino brand as a premium alternative to the market-leading Jaffa Cakes. The activity included TV spots created by Ogilvy in Germany.

As the world’s largest family owned biscuit manufacturer, it claims to account for 70 per cent of the continental biscuits sold in the UK.

Bahlsen has traded in the UK for 40 years.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More