BMB wins Bill & Melinda Gates Foundation brief

The Bill & Melinda Gates Foundation has hired Beattie McGuinness Bungay to work on global communications projects.

Gates: humanitarian work
Gates: humanitarian work

BMB, which won the business after a pitch, will work on strategy and execute new campaigns for the foundation.

Social media is likely to be a key element in the foundation's future communications.

In June last year, the Bill & Melinda Gates Foundation's communications chief, Jeremy Hillman, said that social media would be playing a large part in the operation.

The foundation was launched by the Microsoft chairman, Bill Gates, and his wife, Melinda, in an attempt to improve healthcare and reduce poverty globally, while also expanding educational opportunities and access to IT in the US.

BMB is on the Microsoft roster after being appointed to promote the latest version of the Internet Explorer browser last year.

The process that led to its Bill & Melinda Gates Foundation appointment was conducted separately.

A spokeswoman for the Bill & Melinda Gates Foundation said: "We are happy to confirm that BMB is working with us on a project."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More