BMB wins KP Snacks' £10m creative brief

KP Snacks, whose products include McCoy's, Hula Hoops and KP Nuts, has awarded its £10 million UK advertising account to Beattie McGuinness Bungay.

BMB wins KP Snacks' £10m creative brief

BMB picked up the business after a pitch run through Ingenuity. Karmarama, M&C Saatchi and Crispin Porter & Bogusky were involved in the review. The account moves from Publicis London.

George Johnston, the marketing director at KP Snacks, said: "We are excited about the energy, enthusiasm and creative spirit of the BMB team."

A spokeswoman for KP Snacks, which was bought by the German company Intersnack last year, confirmed it plans to spend £10 million on brand marketing in the coming year.

A separate pitch to find a digital agency is ongoing.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).