BMB wins KP Snacks' £10m creative brief

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KP Snacks, whose products include McCoy's, Hula Hoops and KP Nuts, has awarded its £10 million UK advertising account to Beattie McGuinness Bungay.

BMB picked up the business after a pitch run through Ingenuity. Karmarama, M&C Saatchi and Crispin Porter & Bogusky were involved in the review. The account moves from Publicis London.

George Johnston, the marketing director at KP Snacks, said: "We are excited about the energy, enthusiasm and creative spirit of the BMB team."

A spokeswoman for KP Snacks, which was bought by the German company Intersnack last year, confirmed it plans to spend £10 million on brand marketing in the coming year.

A separate pitch to find a digital agency is ongoing.


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