BMP adds touch of humour to TV push for Wilson golf club

BMP DDB launches a television campaign for Wilson golf clubs this week, using a humorous approach to communicate the benefits of the Fat Shaft club, which Wilson claims is the most accurate golf club over long distances.

BMP DDB launches a television campaign for Wilson golf clubs this

week, using a humorous approach to communicate the benefits of the Fat

Shaft club, which Wilson claims is the most accurate golf club over long

distances.



The star of the ad, which is set on an outdoor driving range on a sunny

day, is the man who roves around the range in a cart to collect the used

balls. He wears a helmet and drives an armoured vehicle to protect him

from the flurry of golf balls that are hit in his direction.



As the golf balls bounce off the cart, the driver moves further and

further away to avoid the barrage from golfers who cannot resist testing

out the deadly accuracy of the Fat Shaft.



He passes the 200-yard mark, then the 250- and even 300-yard mark,

moving well beyond the distance that even a good player would be

expected to achieve - but to no avail. The Fat Shaft driver keeps

hitting him.



’Driving range’ was written by Ewan Paterson and art directed by Richard

Flintham. The film was shot on location in Cape Town and directed by

Ivan Zacharias through Blink Productions. Media is planned and bought by

BMP Optimum.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).