BMP DDB has created the launch campaign for buryme-right.com, the
website that organises and registers a customer’s final wishes.
The site, due to be up and running by the end of the month, will come up
with ideas for funerals ranging from the wacky and unusual to the more
sedate and standard, so that when the time comes the event is already
sorted out according to the deceased’s wishes.
Entitled ’go your own way,’ the 40-second commercial shows a sequence of
funerals appropriate for different types of people. A magician’s
assistant is sawn in half and buried in two boxes, while a dead dustman
is put in a refuse sack and thrown unceremoniously into his grave.
Next there is a rally-driver’s funeral at which the hearses are all
travelling at 100 miles per hour, followed by a porn star whose body is
put on display amid luxurious folds of red velvet for people who want to
pay their last respects.
The film ends with a game-show host’s funeral. His coffin is followed on
the conveyor belt into the incinerator by a host of items including a
cuddly toy and a bottle of Champagne in Generation Game style.
The website has been created by Billco, part of BMP’s new-media
The commercial will be broadcast on satellite channels in the UK and
abroad as well as being shown in cinemas around the country.
Media buying is by OMD UK.
The ad was written by Clive Pickering, art directed by Neil Dawson and
directed by Who? through Great Guns.