BMP DDB keeps pounds 7m Dairy Council account

BMP DDB is to continue its long association with the National Dairy Council, having retained the pounds 7 million account after a three-way pitch.

BMP DDB is to continue its long association with the National Dairy

Council, having retained the pounds 7 million account after a three-way

pitch.



The agency, which has been working with the National Dairy Council since

1987, pitched against Bartle Bogle Hegarty and Rainey Kelly Campbell

Roalfe/Y&R to secure the business.



News of the pitch emerged last autumn (Campaign, 8 October). It is

understood that the Dairy Council had shortlisted BMP, BBH and Rainey

Kelly before realising that an invitation to tender in the European

Union’s official bulletin was necessary.



An invitation was published, but the organisation stuck by its original

shortlist once it had seen submissions from other agencies.



The media account, most recently held by OMD UK, is still under

review.



The review was sparked by the decision of the members of the Dairy

Council - the dairy farmers - to fund a generic milk campaign with a

levy based on each litre of milk that is sold. The industry feels it

needs to compete with soft drinks companies.



The proposal is for a three-year campaign, with a pounds 21 million

budget, although its effectiveness will be reviewed after 18 months. If

it is successful there are plans to extend the campaign to include other

milk products.



BMP has created high-profile campaigns for milk, including the

award-winning ’milkman’ ads that featured dancing milk bottles.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).