BMP DDB poaches top creative duo from BBH

BMP DDB has lured James Sinclair and Ed Morris, the multi-award-winning team behind Sony PlayStation’s ’double life’ ad, from Bartle Bogle Hegarty.

BMP DDB has lured James Sinclair and Ed Morris, the

multi-award-winning team behind Sony PlayStation’s ’double life’ ad,

from Bartle Bogle Hegarty.



The duo will take on the role of directors of creativity, acting as

flexible group heads with no fixed client responsibility. They spent 18

months at BBH, during which time they created the award-winning

Sta-Prest outdoor campaign for Levi’s and the Vinnie Jones and Michael

Parkinson executions for One2One.



The bulk of their career was spent at what is now TBWA GGT Simons

Palmer.



They teamed up in 1992 at Miller & Leeves WAHT, then moved to Bainsfair

Sharkey Trott, and saw three mergers at the agency - with BDDP, GGT and,

finally, TBWA GGT Simons Palmer.



As well as picking up a BTAA Gold for ’double life’, they won several

Campaign Poster awards for their work at TBWA, including executions for

Kew Gardens and London Transport.



’We may have had a short stay at BBH, but we got a lot done in a short

space of time,’ Sinclair said. ’However, we had learned that map of the

world, and we have always admired BMP - we used to bring our book here

in the old days. It’s great that John Webster is here, and Larry Barker

is a great bloke.’



Barker, the creative director of BMP, said: ’Obviously, they have a very

good book with a real depth of talent.



But there is also a lot of fire in there - a real hunger to keep doing

it and they are very exciting to talk to.



Their strengths are across the board and they are very good at producing

slightly unexpected work without making it incomprehensible and

gimmicky.’



Morris added: ’BBH is a fantastic place with rigorous systems making it

run like a well-oiled machine. This place has that, but as it is more

established it is more relaxed and a little warmer.’