BMP DDB promotes love of football and beer for Budweiser

Budweiser, the official beer sponsor for the 1998 World Cup, begins its advertising build-up to the tournament next week with a campaign by BMP DDB which carries the line: ’One world, one game, one beer.’

Budweiser, the official beer sponsor for the 1998 World Cup, begins

its advertising build-up to the tournament next week with a campaign by

BMP DDB which carries the line: ’One world, one game, one beer.’



The campaign comprises a series of spots, filmed around the world,

showing people of different sexes, ages and nationalities talking about

the same spectacular goal. The only things the characters have in common

are the World Cup and their enjoyment of a cold Budweiser.



The characters include people who would not normally be expected to talk

so knowledgeably about football. These include two Jewish grandmothers

in New York discussing the merits of the four-four-two formation and an

elderly waitress in deep conversation with two besuited customers.



Peter Jackson, the vice-president of sales and marketing at

Anheuser-Busch, said: ’We wanted a campaign which shows that, through

football and Budweiser, nations are brought together. In bars all around

the world, people are drawn together by a mutual intensity.’



The campaign was created by Nick Gill and Ewan Paterson and directed by

Trevor Melvin through Blink. Media buying is by BMP Optimum.



Phoebe Wood, the account director at BMP, said: ’The films reflect the

feeling that the world is in this together.’