BMP DDB has poached one of Ogilvy and Mather’s top creative teams,
Ted Heath and Paul Angus, to work on a variety of clients.
Angus, an art director, and Heath, a copywriter, were at Ogilvy and
Mather for five years and won a series of awards for their ’walker’ spot
for Golden Wonder, as well as for their Nik-Naks and Guinness work.
Heath said: ’We always felt valued at O&M and enjoyed working there, but
after five years, it was the right time to move on and BMP is a great
The pair won a Cannes Lion for their Guinness ’St Patrick’s Day’ bus
shelter poster. The innovative posters made use of SuperLite technology
to fill a glass with Guinness.
The original line, ’unhappy St Patrick’s Day’, appeared with the image
of an empty Guinness glass, but this changed later in the day to a full
glass, with the ’un’ crossed out from the word ’unhappy’.
Other ads created by Heath and Angus while at O&M include work for Angel
Delight, Pony trainers, Electrolux and Eagle Star.
The team met at Buckinghamshire College, and did a series of work
placements in their post-graduation year before being offered a
permanent job at O&M.
Heath is particularly pleased to be working at BMP in the election year,
and said: ’We want to be a part of the Labour campaign.’