BMP DDB is the most nominated agency with four ads shortlisted for Barclaycard, The Guardian, Volkswagen and Marmite.
Mother has the second-highest number of shortlisted ads, with two spots for Observer Food Monthly and one for Orange.
Both Abbott Mead Vickers BBDO and Bartle Bogle Hegarty have each received two nominations. AMV has been nominated for Lockets and Regaine, and BBH for ITV1 and Ginsters.
Other agencies nominated include Ogilvy & Mather, Leo Burnett, Walsh Trott Chick Smith, M&C Saatchi, WCRS, cdp-travissully, Miles Calcraft Briginshaw Duffy, Eardrum, Delaney Lund Knox Warren & Partners, Euro RSCG Wnek Gosper Partners and Saatchi & Saatchi.
Nominations were chosen by a selection panel chaired by Nick Worthington, the AMV creative, who is soon to become the creative director of Mojo in New Zealand.
AMV and Mother will battle it out in the Craft Awards section for their work for Regaine and Observer Food Monthly.
The Aerial Awards, held in association with Campaign, will take place at the UCL Bloomsbury Theatre in London on 4 November. The winners will be chosen on the night by an audience of agency creatives.