BMP lands agency of the year title

BMP DDB has won Campaign’s agency of the year accolade - marking the fourth time the agency has triumphed since the award was introduced in 1980.

BMP DDB has won Campaign’s agency of the year accolade - marking

the fourth time the agency has triumphed since the award was introduced

in 1980.



Despite fierce competition from the runner-up, TBWA GGT Simons Palmer,

and the agency in third place, Mother, BMP emerged as the clear

winner.



BMP also scooped campaign of the year for its outstanding VW Polo work.

As in recent years, Polo was not the only work by the agency that proved

a contender - the VW Passat ’obsession’ campaign was up there too. But

the body of Polo work from 1998 saw off rivals, like Bartle Bogle

Hegarty’s campaign for One2One and TBWA’s French Connection and Nike

work, to take the prize.



New PHD capped an outstanding year by landing Campaign’s media agency of

the year prize. The other contenders were Initiative Media and BMP

Optimum, but New PHD’s sterling performance in 1998 proved that it has

come of age and fulfilled its promise of being a strategically-led, big

media shop.



Academy beat one other serious contender, Outsider, to production

company of the year. Spectre and the Paul Weiland Film Company also

earned honourable mentions.



Our medium of the year is the Daily Mail, which defied the circulation

woes of the newspaper sector and jousted with The Mirror to be Britain’s

second biggest selling national daily newspaper.



McDonald’s, whose charming and effective advertising through Leo Burnett

remains streets ahead of competitors, is our advertiser of the year. Its

recent local difficulty with an over-subscribed two-for-one Big Mac

promotion does not detract from the quality, range and effectiveness of

McDonald’s advertising year.



Campaign awards, p21.



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