BMP DDB has won Campaign’s agency of the year accolade - marking
the fourth time the agency has triumphed since the award was introduced
Despite fierce competition from the runner-up, TBWA GGT Simons Palmer,
and the agency in third place, Mother, BMP emerged as the clear
BMP also scooped campaign of the year for its outstanding VW Polo work.
As in recent years, Polo was not the only work by the agency that proved
a contender - the VW Passat ’obsession’ campaign was up there too. But
the body of Polo work from 1998 saw off rivals, like Bartle Bogle
Hegarty’s campaign for One2One and TBWA’s French Connection and Nike
work, to take the prize.
New PHD capped an outstanding year by landing Campaign’s media agency of
the year prize. The other contenders were Initiative Media and BMP
Optimum, but New PHD’s sterling performance in 1998 proved that it has
come of age and fulfilled its promise of being a strategically-led, big
Academy beat one other serious contender, Outsider, to production
company of the year. Spectre and the Paul Weiland Film Company also
earned honourable mentions.
Our medium of the year is the Daily Mail, which defied the circulation
woes of the newspaper sector and jousted with The Mirror to be Britain’s
second biggest selling national daily newspaper.
McDonald’s, whose charming and effective advertising through Leo Burnett
remains streets ahead of competitors, is our advertiser of the year. Its
recent local difficulty with an over-subscribed two-for-one Big Mac
promotion does not detract from the quality, range and effectiveness of
McDonald’s advertising year.
Campaign awards, p21.