BMP Meat ad insists Sunday is roast day

The Meat & Livestock Commission celebrates red meat with a new commercial which goes on air nationally next week.

The Meat & Livestock Commission celebrates red meat with a new

commercial which goes on air nationally next week.



As the latest in BMP DDB’s ’recipe for love’ series, the 50-second spot,

’roast’, aims to show what a pivotal role the Sunday lunch can play in

bringing people together.



Accompanied by the song, Get Here, by Oleta Adams, ’roast’ opens with a

tablecloth being thrown over a farmhouse table, while outside we see a

shot of the broad horizon of the flat Norfolk landscape.



Meanwhile, a father starts a long trek with his dogs through thickets

and ditches. Two young sons catching eels look at their watches and set

off quickly for the same venue as their father.



In the next scene, a daughter disembarks at a tiny ferry station

carrying a suitcase and a bunch of flowers. A granny wobbles

precariously down a hill on her old bicycle. Finally, they all arrive at

the family home, just as the mother carries a steaming dish aloft on the

way to the table.



The family sits in hungry anticipation but their expressions change to

disbelief and their faces drop. A quiche has been put down on the

table.



We see five pairs of legs leaving the front door as the endline appears:

’A British Sunday without roast beef? You must be joking!’ The

commercial closes with a shot of a succulent rib of beef with the

voiceover concluding: ’That’s better.’



The ad was written and art directed by John Webster and directed by

Peter Webb through Park Village. Media buying is through BMP OMD.



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