Derek Morris, the joint managing director of BMP Optimum, is
leaving the agency to work with his former BMP colleagues, Andy Tilley
and Ivan Pollard, at a new independent communications consultancy.
The outfit, so far unnamed, will be funded entirely by the three
founding partners. This quashes industry speculation surrounding
Tilley’s resignation as managing director of Zenith Media last week that
either Carat or New PHD would bankroll his new project.
Morris, Tilley and Pollard, Wieden and Kennedy’s European media
director, are putting the finishing touches to their plans for the new
company, which is due to launch officially later this month.
The new agency aims to position itself as an entirely new type of
operation and will work with a wide range of creative agencies and
media-buying shops. In some cases, it will operate as an internal media
function for clients, helping with the selection of buying agencies.
Morris, who has been at BMP for 16 years, said: ’Why am I joining?
Because it’s a brilliant idea and I want to do it. I believe this is an
opportunity the market will take.
’The way the market is going is towards massive buying and it’s harder
for the big shops to get out of that process and have top-level
thinking,’ he added. ’We have the opportunity to bolt that on. This will
not work like a conventional agency. I’d rather it was described like a
management consultant or along the lines of the planning consultancy,
Morris joined BMP as a media planner in 1980 and became joint media
director with Paul Taylor in 1991. He recently became joint managing
director of the hived-off media operation, BMP Optimum. (Campaign, 14
Taylor, now joint managing director at BMP Optimum, said: ’We’ve known
about Derek’s plans for some time. We’ve worked together for the past 13
years and I’ll be sorry to see him go. He is with the company until the
summer, to complete the restructuring we started with the launch of BMP