BMP Solutions in Media scoops pounds 5m First-e business

BMP OMD’s second-string agency, BMP Solutions in Media, has snatched the pounds 5 million account for the pan-European internet bank, First-e, from Media Insight without a pitch.

BMP OMD’s second-string agency, BMP Solutions in Media, has

snatched the pounds 5 million account for the pan-European internet

bank, First-e, from Media Insight without a pitch.



Media Insight was appointed to head the launch of First-e in September

after pitching against BMP. Media Insight won the account alongside its

sister creative shop, J. Walter Thompson, while BMP DDB pitched with BMP

OMD.



The creative account is not affected by the media review.



Richard Thackray, First-e’s UK general manager, said: ’When we launched,

Media Insight helped us get going quickly as they are a sister agency to

JWT; the one-stop shop was important in the early days but we always

intended to review this once the brand was established. BMP is a good

media agency, strong on strategy and innovation which, for a business

like ours, is incredibly important.’



Paul Taylor, managing director of BMP Solutions in Media, said: ’The

fact that they appointed us on our abilities to provide integrated media

communications, on the people they met and on our track record for their

area is the perfect credential for our future.’



First-e launched in September offering savings account services but the

bank plans to introduce account and specialist brokerage services this

year, which could increase the advertising budget to an estimated pounds

10 million.



The company launched a heavyweight advertising campaign in October,

running across TV, radio, print and outdoor media.



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