BMP Solutions in Media wins Sports.com

BMP OMD’s second-string agency, BMP Solutions in Media, has picked up the media planning and buying for the European sports site, Sports.com, which is expected to spend more than pounds 5 million this year.

BMP OMD’s second-string agency, BMP Solutions in Media, has picked

up the media planning and buying for the European sports site,

Sports.com, which is expected to spend more than pounds 5 million this

year.



The agency won the business without a pitch after working on projects

for the new-media sports platform.



Tom Jessiman, managing director of Sports.com, said: ’We chose BMP

Solutions in Media as it had developed an understanding of our needs and

has created a strong media platform for us.’



Sports.com is planning a heavyweight campaign using radio sponsorship

and spot advertising, outdoor and online advertising. It will focus on

sponsoring sports programming on radio stations including Virgin,

Capital Gold, Century and TalkSport. Spot advertising around key

sporting events will support the sponsorships.



Chris Smith, the planning director of BMP Solutions In Media, said:

’This gives us the opportunity to demonstrate our strategic ability

across a whole range of disciplines.’



The win coincides with news that BMP OMD has resigned the media planning

and buying account for Alliance & Leicester.



BMP OMD’s managing director, Paul Taylor, refused to comment on the

resignation, but it is understood that the agency was frustrated by the

bank’s decision to review with the intention of separating media

planning and buying.



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