BMP Solutions nets AXA Sun Life

BMP Solutions in Media has scooped the pounds 12 million media account for AXA Sun Life as the insurance giant gears up for an advertising blitz in April.

BMP Solutions in Media has scooped the pounds 12 million media

account for AXA Sun Life as the insurance giant gears up for an

advertising blitz in April.



BMP Solutions was appointed without a formal pitch. The business was

previously handled by Eurospace, the joint media venture between TBWA

and Carat. AXA’s headquarters in France also held talks with the Omnicom

agency, Manning Gottlieb Media, and TMD Carat.



AXA Sun Life, the UK’s third biggest supplier of pensions and life

products, was created by the merger of AXA Equity & Law and Sun Life

last year.



This followed the worldwide merger of AXA and the French insurer,

UAP.



BMP’s sister Omnicom operation, Optimum Media Direction, handles the

global business from the French headquarters.



BMP Solutions was picked to handle the task to avoid client conflict

since BMP Optimum acts as a subsidiary buying agency to WWAV Rapp

Collins for Legal & General. BMP Solutions also worked with Equity & Law

between 1991 and 1994.



BMP Solutions will work alongside AXA Equity & Law’s creative agency,

TBWA Simons Palmer, which was re-appointed to the account last

August.



The UK insurance company is anxious to raise its profile in the UK

market.



It plans to launch an intensive advertising campaign this spring, which

will pitch the AXA brand at consumers and Sun Life at independent

financial advisers.



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