BMP Solutions in Media has walked off with the pounds 27 million
planning/buying contract for Reckitt Benckiser.
The agency beat New PHD, The Media Edge and its UK arm Media Planning,
and Universal McCann to win the centralised account.
Reckitt & Colman and Benckiser merged last November. The household
giant’s brand portfolio includes Lemsip, Vanish, Dettol, Finish, Harpic,
Dettox, Immac, Disprin and Disprol.
OMD, BMP Solutions’ sister agency, previously handled the pounds 9
million Benckiser UK media account and Reckitt & Colman’s household
products arm, while Carat held the media brief for Reckitt & Colman
OMB still handles Reckitt Benckiser’s cosmetics and fragrance division,
which houses Rimmel, Sensiq and Lancaster.
Most of Reckitt Benckiser’s brands are advertised heavily on TV with
some press presence, while several products, including the Dettox range,
have added outdoor to the media schedule. Lemsip favours TV, spending 94
per cent of its budget on the medium, according to fourth- quarter
figures from AC Nielsen MMS.