BMP uses actors in Strepsils drive

TDI has sold a range of its Underground sites to BMP OMD for a new outdoor campaign for Strepsils Zinc Defence Lozenges.

TDI has sold a range of its Underground sites to BMP OMD for a new

outdoor campaign for Strepsils Zinc Defence Lozenges.



Working with poster specialist Outdoor Connection, BMP OMD bought 12,500

Tube-car panels and 200 cross-track 16-sheets, as well as 350 selected

48-sheets, 17 sandwich boards and a couple of actors.



The actors will be performing live 30-second ads on the Tube. A

twenty-something woman leaps on a train and announces: ’They’re

everywhere.’ She warns the passengers: ’They can strike you down in a

crowded place.’



A doctor-like figure then stands up and tells her: ’Yes they are after

you but they’re also after me.’ He addresses the whole tube by telling

them: ’You all need to put up a fight.’ Naturally, the commercial then

concludes that the Strepsils Zinc Defence Lozenges will help you build

your immunity levels to help fight off winter germs.



Adrian Skelton, account manager at Outdoor Connection, said: ’As soon as

someone coughs on the Tube, everyone in the carriage grimaces in the

knowledge that germs could easily come their way. One of the key

objectives of the campaign is to play on this fear and get the consumer

thinking about flu protection. This is timely and topical advertising.’



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