Simon Yardley and Virginia Creer, the founding partners of BMP
DDB’s specialist second-string agency BMP4, have left after ten years to
start their own independent marketing consultancy.
The move means that BMP4 - whose clients included Marks & Spencer, for
which BMP repitched unsuccessfully last month - is to be folded into the
The decision to strike out on their own, Yardley said, had been made
long before the M&S pitch that resulted in BMP4 losing the business to
Rainey Kelly Campbell Roalfe/Y&R.
Apart from M&S, BMP4’s clients include Bosch, Sheraton, California
Raisins, Blaupunkt and the Children’s Promise. Barring two job losses,
all staff will transfer to the main agency.
The Yardley Creer Partnership opens for business this month with clients
including Allied Bakeries and M&S Ventures, part of M&S. Both Yardley
and Creer will retain a relationship with BMP over the next few months
to ensure the smooth handover of business. Creer, who has worked with
M&S since 1986, will continue in a consulting role with the
Yardley said: ’We are a marketing consultancy with independence and
experience. In no way will we be involved with the creation or
production of ads.’