BMW 'beauty seldom seen' by WCRS

WCRS has created a global campaign for the launch of BMW's first four-door coupé.

The campaign centres on the idea that amazing things, such as an eclipse, don’t happen very often. It will run across Europe and North America.

The soundtrack is  Moby's cover of Joy Division's New Dawn Fades.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE