BMW UK set to end relationship with Vizeum

Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.

BMW UK set to end relationship with Vizeum

The car brand called the pitch in May and it is thought to be a statutory review.

Vizeum, Starcom, MEC and Initative have been involved in the pitch process. Initiative is also no longer in the running for the account.

The Dentsu Aegis Network shop picked up the buying account in 2005, and added the planning in 2009 and digital buying to its books in 2011.

BMW and Vizeum did not comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More