Bob Dylan Co-op ad: Watch it here

LONDON - The Co-operative unveiled its two and a half-minute Bob Dylan-accompanied TV spot last night during the 7.40pm ad-break in Coronation Street.

The spot, created by McCann Erickson, features the Dylan track Blowin' in the Wind, marking one of the rare occasions that the singer songwriter has allowed his music to be used for commercial purposes. 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).