Bob Greenberg plots latest R/GA overhaul

Bob Greenberg, the founder, chairman and chief executive of R/GA, is preparing to overhaul the structure of the New York office, as he commits to staying at the agency for five more years.

Bob Greenberg plots latest R/GA overhaul

Greenberg (pictured), who transformed R/GA from a special-effects company into an advertising agency and then into a digital consultancy, plans to cut the number of groups that comprise the New York operation from eight to five. The groups collaborate with each other but operate indepedently. The agency’s staff were told about the changes on Wednesday.

When asked about the future of the company, Greenberg said: "I’d like to see R/GA going into architecture and design."

The 65-year-old, who is being inducted into the Advertising Hall of Fame in 2014, said connected technology was increasingly becoming part of architecture and that physical spaces in retail would also be important.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More