Boddingtons 'icicle' by Bartle Bogle Hegarty

Bartle Bogle Hegarty has launched a new press campaign for Boddingtons' new Extra Cold variety that alludes to the iconic golden pint and creamy head, but with a cold twist. Each spot has a different cold take on the beer such as "snowflake", "icicle'" or "mountain". The launch comes as InBev, Boddingtons' parent company, attempts to grow its 18.8% market share in the UK.