Boden splits with WCRS&Co

Boden, the mail-order clothing retailer, has spilt with its ad agency WCRS&Co after less than a year.

Boden: splits with WCRS&Co
Boden: splits with WCRS&Co

The catalogue company will now handle its advertising in-house after the amicable spilt with its first retained agency.

In a joint statement, WCRS&Co and Boden said: "Together we have created a strong brand platform for Boden's future communication needs but it has become clear there is no longer a need for an agency to develop advertising."

WCRS was appointed to Boden's advertising account in October last year and was responsible for creating a brand platform, which the retailer will continue to use in-house.

The agency won the business following a pitch against Bartle Bogle Hegarty.

Previously, Boden has predominantly focused its adspend on direct marketing activity, and in March appointed Experian to handle its customer acquisition marketing account.

The company initially aims to crack the teenage market, having launched a new range, Johnnie B, for 10- to 18-year-olds earlier this year.

Boden first launched in 1991, offering casual wear by catalogue to upper middle-class men.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).