The Body Shop hands social media to Cake

The Body Shop, the L'Oréal-owned ethical beauty retailer, has awarded its social media account to Cake.

The Body Shop: Cake will communicate the 'beauty with heart' positioning
The Body Shop: Cake will communicate the 'beauty with heart' positioning

Cake won the business in a four-way pitch and has been given a brief to increase engagement with the brand’s consumers online.

The agency will aim to communicate The Body Shop’s "beauty with heart" mantra by developing and implementing a strategy to raise awareness of the brand’s ethical credentials and products. It will also drive engagement on Facebook.

Helen Rainford, Cake’sassociate board director, will lead the account, reporting to Rowan Stanfield, The Body Shop’s social media manager.

Rainford said: "Our approach will be to ensure we deliver a strategy which not only delivers success online but also flies through all earned media channels."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More