Bodyform owner in global media rethink

SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.

Bodyform…Carat on alert
Bodyform…Carat on alert

Carat holds the £19 million business in the UK.

The company has spoken to a number of agency holding groups about a formal pitch.

Carat produced a video for Bodyform that went viral last year. The film was a lighthearted response to a man who had complained about what he considered to be the brand’s inaccurate portrayal of women’s periods.

The media pitch follows a review of SCA’s global creative roster, which began last year.

Confirming the review, an SCA spokesman said: "We plan to work with one to two global media agencies as of 2014 to better utilise economies of scale and to align our brand communication, having a more consistent and integrated media approach."

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