Bodyform's bloody ad shortlisted in Health & Beauty for Campaign Big Awards

Four agencies are competing to win the Health & Beauty category at this year's Campaign Big Awards.

Abbott Mead Vickers BBDO is shortlisted for Bodyform’s "Blood" campaign [above], which aims to break the "last taboo" for women in sport – menstruation.

Meanwhile Boots No7’s "Ready for more" ad by Mother London also received a nod. The spot shows the ballet dancer Alessandra Ferri performing with a hologram of her younger self. 

WCRS has been recognised for Bupa’s "How is your body performing?", in which members of the band The Futureheads play the parts of a human liver, lungs, heart and bones in an interactive music video. 

M&C Saatchi rounds out the shortlist with Public Health England’s "Sugar smart app", which allows parents to monitor the sugar intake of their children.

The Campaign Big Awards winners will be unveiled at a ceremony at Grosvenor House in London on Wednesday, 19 October. 

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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