Bolthouse Farms 'baby carrots' by Crispin Porter + Bogusky

Carrot farmers in the US are giving the healthy vegetable an extreme makeover with the aid of a new TV ad campaign by Crispin Porter + Bogusky.

The over-the-top ads pitch carrots in a similar fashion to junk food.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE