Bombardier 'bang on!' by Karmarama

Karmarama has created a new spot for Wells & Young's beer brand Bombardier starring comedic actor Rik Mayall. The campaign introduces the strapline 'Bombardier - Bang On!'.

Mayall's character, William Charles Bedford, is a Bombardier in the King's Royal Bedfordshires, and is portrayed as a 'dashing hero' leading the English in a historical battle.

It was created by Dave Jennings and the creative director was dave Buonaguidi. It was directed by Tim Kirkby through Kream.

The six-week TV activity is complemented by social media content on YouTube, Facebook and
Twitter, and in-pub and in-store activation. Media was planned and bought by