RKCR/Y&R has created a new outdoor campaign for Bombay Sapphire, which sees a sequence of 3D projections light up Battersea power station.
The projection continues an ongoing theme for a previous campaign which saw sea creatures in a sapphire blue ocean projected onto Queens House last September. Fans on Facebook suggested ideas for the projection.
The winning idea was a giant Rubik's Cube, which was displayed on the evening of the 8 June. RKCR/Y&R worked with Drive Productions to create the projection. The campaign was created by Nick Simons and Jules Chalkley. The music production company was Siren.