Bombay Sapphire starts global agency hunt

The upmarket gin brand Bombay Sapphire has resurrected its search for an agency to create a global advertising campaign. It has enlisted a global marketing director from its US office, Marshall Dawson, to lead the hunt.

Dawson is talking to a range of agencies about a creative brief. Three agencies, including Clemmow Hornby Inge and M&C Saatchi, were on the original pitchlist drawn up last year by Dawson's predecessor, Paul Murphy. The pitch, which centred on developing a global press campaign for the brand, was put on hold after Murphy resigned and the company started to look for a new brand director.

Dawson was responsible for the Dewar's whisky brand in the US, which was bought, along with Bombay Sapphire, from Diageo for £1.15 billion in 1998.

The reopened pitch comes as the brand's owner, Bacardi-Martini, seeks to build on the brand's rising popularity in the UK. According to Mintel, Bombay Sapphire has a 5.8 per cent share of the market and is the number-two brand behind Gordon's Gin, which dominates the sector with a 41.9 per cent share.

Although gin has become a less fashionable spirit since the 60s, a core of heavy drinkers has maintained sales of the drink. Bombay Sapphire is the fastest-growing gin brand and has doubled its share since 2000. It competes closely with Plymouth Gin.

UK marketing for the brand is headed by Sharon Reid and focuses heavily on direct activity. WWAV Rapp Collins North was appointed in April 2002 to handle the first-ever direct marketing campaign for the brand.

McCann-Erickson handles the global advertising account for Bacardi.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).