Bonin Bough Mondelez

Bonin Bough


Chief media and ecommerce officer

If you are lucky enough to attend one of the marquee global advertising events of the year, such as Cannes Lions, you’ll likely find Bonin Bough’s name proudly emblazoned across many a panel and talk.

A super-smart innovator, Bough has made his name as a marketer who can predict trends and set the agenda. Adding ecommerce to his title this year is a case in point.

"We saw a unique opportunity to build a bridge between media practice and FMCG ecommerce, one of the fastest-growing ecommerce sectors," he says. Another focus is to reinvigorate FMCG as a top choice of employment for new talent by taking the ‘unicorn’ crown away from the tech players.

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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