Bono to receive first Cannes LionHeart award

Bono, the U2 front man, is to receive the inaugural Cannes LionHeart award at this year's festival for his work co-founding the AIDS organisation (Red).

Bono: U2 front man chosen for the first Cannes LionHeart award
Bono: U2 front man chosen for the first Cannes LionHeart award

The Cannes LionHeart has been conceived to recognise the person or organisation that has innovatively used its commercial brand power to make a positive difference to people or the planet.

(Red), which is billed as a "creative fusion of branding, activism and philanthropy", has already generated more than $250 million (£149 million) for the fight against AIDS in Africa.

It was co-founded by Bono and the activist Bobby Shriver in 2006, to engage businesses and consumers to raise money and awareness in the fight against AIDS.

(RED) partners with brands, including Apple, Starbucks and Coca-Cola, which contribute up to 50 per cent of profits from (RED)-branded goods and services to the Global Fund to tackle AIDS, tuberculosis and malaria.

The Global Fund has given grants supported by (RED) to eight African countries to date. Those grants have had an impact on 40 million people by funding prevention, treatment and counselling work.

(Red) is a division of the One Campaign, also co-founded by Bono, which campaigns for governments to support programmes and policies that improve the futures of the world’s poorest people.

Terry Savage, the chairman of Lions Festivals, said: "Bono has used his celebrity status to successfully establish a global brand, through which he has built unique relationships with other such brands, to raise awareness and funds for the fight against AIDS and achieve greater good for humankind.

"We are delighted and privileged that Bono will share his inspirational story with our Cannes Lions delegates and we look forward to presenting him with the first Cannes LionHeart in recognition of his achievements."

Bono will be presented with the LionHeart award on 21 June, during the final awards ceremony of the festival week.

Also on that day, Bono will take part in a conversation with Shane Smith, the chief executive and founder of Vice Media, to talk about (RED)’s work.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published