THE BOOK OF LISTS: The 10 Best commercial soundtracks

1. Close to You



Whoever came up with the idea to have Paul Daniels, Debbie McGee, Peter

Stringfellow et al maul the classic Carpenters tune was either a genius

or clinically insane - or both. But Lowe Lintas got Heineken on to the

front page of The Mirror.



2. Bohemian Like You



All too often a great song will save a me-too ad - and that's exactly

what happened here. Wieden & Kennedy's Vodafone spot had such a catchy

tune, supplied by the Dandy Warhols, you had to give it a second

look.



3. Born to be With You



VW's ad featured the classic by The Chordettes, the same girl group that

brought you Mr Sandman. Hey pop-pickers, Born to be With You was

released in the US in 1956 and charted for 20 weeks in total, reaching

number five. Alright? Not 'arf!



4. Sex Bomb (... or Extra)



Delaney Lund Knox Warren & Partners came up with one of the most

memorable song rip-offs (sadly) of the year with the gurning Howard

prancing about to a version of Sex Bomb titled Extra for the new Halifax

campaign. A year old and you can still remember it, can't you? The

bastards.



5. Slip Into Something More Comfortable



Kinobe's chilled out ditty was the perfect accompaniment to the chaos

caused by a pint of lager in Rainey Kelly's Kronenbourg 1664 spot. Music

to sever limbs to.



6. Before You Leave



Levi's has a history of using implausibly cool "choons" for its ads. Cue

Pepe Delux's snappy song for the Twisted Jeans spot. Is it as inspired

as using only the good part of Babylon Zoo's Spaceman though? Doubt

it.



7. Ray of Light



Microsoft's only tactic these days to shift more product seems to

consist of finding a well-known popular song by someone really famous

and then to pay through the nose for the rights to use it. Bill Gates

probably didn't bat an eye, however, when he handed Madonna her hefty

cheque. She made, allegedly, between $14 million and $30

million - not that she needs it.



8. Rock DJ



A great ad for MTV by Malcolm Moore that made you wait until the very

end, when the afroed nutter had eaten sufficient eggs to cover his

living room with the boxes for soundproofing, until the track kicked in.

Effective.



9. Follow the Yellow Brick Road



An innovative use of song for a jeans ad, this. So not cool, it was cool

- the crafty buggers. The track complemented Wrangler's backpacker's

adventures superbly.



10. Something Inside so Strong



Someone should shoot Labi Siffre for this travesty of a tune. The

Peugeot marketers were very brave to allow it in their ad - but then

again, they probably thought it was cool. Still, you can't get it out of

your head. Oh God. Mark Wnek - your days are numbered.



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