Simons was never the biggest fan of the "gentlemen with brains" culture at Ogilvy & Mather. He came, he saw, he, er, left again. And now, of course, he's doing a very 21st century thing - running a consultancy. Called Passion And Partners, it will offer "strategic consultancy and the implementation of communications solutions".
2. DAVID BROOK
Brook was in charge of strategy at Channel 4 - until Channel 4 realised that strategy was a luxury it couldn't afford. Brook is to set up a "brand consultancy" after traveling to the US and a short period of study. Future clients will include Channel 4. Brook maintains that, paradoxically, being outside of Channel 4 will allow him greater opportunity to contribute creatively to its development.
3. CHRIS ARNOLD
Arnold left "amicably" from Saatchi & Saatchi, where he was the integrated creative director, at the tail end of last year. In June he launched Feel - not a consultancy as such, more of a boutique-sized shop able to supply "before-the-line ideas bigger than ads". Bigger than ads? What sort of a line are we talking about here?
4. ROBIN AZIS
Azis, who was the managing director of HHCL & Partners, departed in March after 14 years. He's now into "content creation" big time and accordingly has launched the E-Factor with Jane Fuller, the founder of the production company Jane Fuller Associates.
5. SIMON MATHEWS
Mathews, who was formerly the managing director of Optimedia, has never fallen into the old trap of underestimating his abilities or stature within the industry. In October he launched Rise Communications, which will "offer clients and agencies insight to decide on the right communications strategy".
How enigmatic. Back in August, a bunch of senior executives from McCann-Erickson and Red Cell (Simon Frank, Carl Le Blond, Pascale Reed and Michelle Katz) united to form David. This is not technically a consultancy (despite the creatively interesting name) but it will have a "philosophy" to "provide business solutions to help prospective clients kill giant problems". Geddit? David. Giant problems. David and Goliath. Do you see?
7. SIMON REES
Rees was never wholly comfortable in his role as the chief executive of the holistic house of media known as MindShare. He has now set up a business that will support ethical business practices and provide "mentoring" for companies and their heads.
8. EDWARD LLOYD BARNES
Lloyd Barnes was one of the early casualties of CIA's merger with Media Edge, following its WPP takeover. He has since launched a consultancy, called ComFederation, which will provide clients with "rounded skill-set practitioners".
9. PAUL PARASHAR
Parashar, who was the director of screen trading at PHD, left in May to launch Parashar Associates, a company that seeks to break down the barriers and the mistrust that exists between agencies and media owners. He continues to work as a consultant for PHD.
10. ANDREW HOWELLS
OMD hired Howells, one of the foremost experts in interactive TV, not only to develop the agency's credentials but to teach them all he knew. And when he'd done that, they invited him to go forth and launch his own consultancy. He launched Zip Television in November.