THE BOOK OF LISTS: The 10 Best kept secrets

1. Tamara Ingram joins McCann-Erickson



Cut her and she would bleed Saatchi & Saatchi, they said of Tamara

Ingram. Alas, the Charlotte Street haemorrhaging proved too much and the

executive chairman took everybody by surprise by agreeing to walk across

the road to McCann-Erickson.



2. All-star London agency launch by Testa



As ad budgets began dropping through the floor, the last thing anybody

expected was a start-up by a group of suits and creatives from three top

London agencies. However, the venture quickly went pearshaped when the

founding partners decided against jumping into bed with their Italian

backer.



3. Egg ditches HHCL & Partners for Mother



A bolt from the blue by the online financial service, which opted to

move its £16 million account without a pitch. "We're absolutely

baffled by it all," Simon Burridge, HHCL's chairman, confessed. So was

everybody else.



4. Interpublic poaches Brian Brooks from WPP



The life of Brian got even more interesting in November this year when

WPP's board member and chief human resources director was lured to

arch-rival Interpublic in the same role. Anyone wonder if he stills

keeps a memento of WPP - a supermarket shopping basket - in his holiday

home? No, we don't either.



5. Saatchi & Saatchi axes 10 per cent of its staff



Everybody knew that the arrival of James Hall as chief executive would

result in a dose of truly nasty medicine. But nobody thought the New

Zealander would act so quickly, trimming numbers by almost 50 within

five weeks of stepping off the plane.



6. Neil Dawson's sudden exit from Miles Calcraft Briginshaw Duffy



The departure of the MCBD stakeholder Dawson to become TBWA/London's

executive planning director took everybody by surprise. Not least Jeremy

Miles, the MCBD chairman, who first learned of his partner's decision

from a Campaign journalist.



7. Paul Hammersley quits Lowe Lintas to go Stateside



Lots of speculation that the chief executive of Campaign's Agency of the

Year was heading for a senior role with Young & Rubicam in New York. But

he confounded everybody by becoming the chief executive of Lowe Lintas

in New York.



8. Bartle Bogle Hegarty wins Barclays



Leagas Delaney's "big" campaign wasn't helped by the bank's 172 branch

closures within a fortnight of it breaking. However, nobody expected the

move of the £15 million account into BBH would be the price to be

paid.



9. Derek Bowden steps down after 20 years



Death, taxes and Bowden at the heart of Saatchis used to be life's only

cast-iron certainties. Not any more. The European chairman, cushioned by

a substantial payment following the Publicis takeover, wants to try

something new.



10. ASBOF



That's the Advertising Standards Board of Finance. Probably the

industry's best kept secret since its founding in the 70s. Its task; to

collect the levy on ad campaigns to finance the self-regulatory system.

So now you know.



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