The most successful UK launch for years and a personal landmark for
Conde Nast's managing director, Nicholas Coleridge. Glamour's influence
can already be felt in the A5 test runs of its stablemate, GQ. However,
the big test will come in February when the novelty wears off and a 30p
cover price rise takes effect.
2. In Style
Almost wholly overshadowed by its Conde Nast rival, In Style's
circulation has been the subject of sceptical whispers around the
industry. However, with Time Inc's goodwill and resources behind it,
this US publishing phenomenon should not be dismissed just yet.
3. Web User
You know you've launched into the right market when your title becomes
instantly embroiled in a legal dispute over the territory. VNU was right
to point out the similarity of Web User's cover to its own title. But no
matter how it looks, the IPC magazine seems to have carved out a
potentially lucrative niche, simplifying the internet.
Pioneering a revolutionary new fortnightly frequency, H Bauer's move
upmarket appeared to pay off when Real surpassed its 300,000 circulation
guarantee during the first two months. Reality seems to be biting,
however, with reports of drooping sales and half-price ad sales.
5. Cosmo Girl
It's too early to say whether NatMags' venture into the teen market will
evolve into the sector leader that its parent title is.
In art design and editorial quality, the gay and lesbian community's
first genuinely mainstream title delivered everything it had promised.
If Unilever's involvement with the first issue is anything to go by,
this could finally prove the attraction of the pink pound to mainstream
7. Observer Food Monthly
A worthy follow-up to the critically acclaimed Observer Sports Monthly,
OFM adopted the same strategy with the same high-quality result. The two
mags must be a considerable cost to Guardian Newspapers, but their
effects on circulation cannot be disputed. The paper was up 9.25 per
cent year on year in September.
Who said the lads' market was saturated? With less subtlety than even
Cabal's Front, this independent title has established an early
9. Now Star Style
IPC clearly thinks it can leverage more income from Now's success - and
who can blame them. A brand extension in defiance of prevailing
This standalone Mail on Sunday spin-off could blaze a significant trail
in the personal finance sector. With The Daily Telegraph to follow suit,
established titles such as Your Money should watch their balance sheets.