THE BOOK OF LISTS: The 10 best print launches and relaunches

The 10 best print launches and relaunches as voted for by Campaign. Winner: Jack

1. JACK

James Brown's attempt to reinvent the men's monthly is a great fusion of celebrity, action and humour. After a slow launch with two issues spaced several months apart, Jack -- published by IFG -- went monthly in November with its cover claiming "an orgy of war, animals, fashion, genius and cool".

2. DAILY STAR SUNDAY

Richard Desmond's attempt to take the Daily Star into the Sunday market has been a success so far, with claims that it is exceeding 800,000 sales. But with a cover price of 35p it's easy to see why it has built early momentum.

3. CLOSER

Emap's Heat spin-off for more mature women has lofty circulation ambitions and has been supported by massive promotional and above-the-line activity. The editorial combines celebrity gossip with human interest stories.

4. THE PEOPLE'S SP

Trinity Mirror's neglected Sunday title received a makeover with a change in its masthead and the launch of SP, a 48-page sports paper. The imminent launch of the Daily Star Sunday prompted the £2m revamp as The People aims to build on its 1.3m circulation.

5. TATE

Conde Nast's sumptuous magazine for the Tate Gallery is available both to customers of the Tate and on newsstands. Immaculately produced and researched editorial has attracted some big advertising to the title.

6. SUNDAY TIMES DRIVING and STYLE

If you thought The Sunday Times wasn't already fat enough it launched its 13th supplement, Driving (a dedicated motoring title), and revamped its Style section. A 20p cover price increase accompanied the launch of Driving and its new 32-page sport supplement.

7. SNEAK

Yet another Heat spin-off from Emap, Sneak targets the teenage market with celebrity gossip and fashion tips. Borrowing Heat's irreverent tone, the editor, Jennifer Cawthron, said: "It's cheeky, a bit naughty. The experience of reading it is intended to be a bit like having a fag behind the bike sheds."

8. FINANCIAL MAIL ON SUNDAY MONEY

The success of the The Mail on Sunday's personal finance pages led Associated Newspapers to launch this standalone finance title to make personal finance easier for the general consumer. It achieved an early circulation of 39,000 as the City went into turmoil and pensions issues became a talking point.

9. OFFICIAL XBOX MAGAZINE

Like the Microsoft console, this magazine from Future Publishing is yet to take off in sales terms, its PlayStation rival outsells it by close to five to one, but it looks good and covers Xbox issues well. Expect its fortunes to rise or fall along with the product but it's a strong addition to the computing sector.

10. INTERSECTION

Launched by Dazed Group, the publisher of Dazed & Confused, this is a niche title for cool people who like cars. It's never going to rival What Car? for sales but then that's not the point. The design and production values are fantastic but like Wallpaper before it, can Dazed Group be more than a one-trick pony?

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics