"Moron" presided over a serious repositioning of The Mirror which reverted to Daily Mirror and brought him acres of personal press coverage in the process, as did the libel case involving Naomi Campbell. Unfortunately the new serious Mirror is losing circulation as a resurgent Sun savages it in the editorial and cover price war. However, Morgan seems unruffled by this and attempts to maul The Sun editor, David Yelland, on an almost daily basis.
2. VERONICA WADLEY
Replacing Max Hastings early in the year as the editor of the ailing Evening Standard, Wadley didn't pull any punches in attempting to turn around the newspaper's fortunes. The Paul Dacre protege took over the marketing reins, changed section editors at the paper and relaunched its Thursday evening magazine as Metrolife. It remains to be seen if the woman Campaign profiled as "the archetypal media bitch" will make a success of the paper.
3. SUZY WETLAUFER
The editor of the prestigious Harvard Business Review was ousted in April after colleagues lost confidence in her over an affair with the General Electric chairman, Jack Welch. Wetlaufer allegedly pulled a story on Welch using the excuse that they had become "too close". A previous "friendship" with Ford's Jacques Nasser also raised eyebrows.
4. ROBERT THOMSON
Hired in March to replace Peter Stothard as the editor of The Times, Thomson embarked on a mission to improve editorial quality. The former managing editor of the FT's US edition axed The Times diary, relaunched its T2 section and increased its cover price.
5. MAX HASTINGS
After six years editing the Evening Standard, Hastings made way for Veronica Wadley in January. The former war correspondent and Daily Telegraph editor was presiding over a newspaper in circulation decline and left to "return to full-time writing". Expect more scintillating tales of his "heroic" adventures in Port Stanley on top of his regular column in the Daily Mail.
6. DAVID YELLAND
Yelland keeps a relatively low profile given that The Sun is back in rude health. Characterised by breaking strong stories and adhering proudly to The Sun's fun heritage, Yelland's editorship has succeeded by following the "if it ain't broke don't fix it" formula.
7. NEIL WALLIS
Wallis hit the headlines when The People fought a court battle to name the footballer Garry Flitcroft in its exclusive story about his two extramarital affairs. Flitcroft, the Blackburn Rovers skipper, tried to gag the newspaper through the coursts, to no avail. The paper won the case leaving most of the country to exclaim "Garry who?" when the news finally got out. Wallis also led a redesign and the launch of its SP sports supplement in a desperate bid to fight off competition from the new Sunday Star.
8. MARK FRITH
Heat's editor took self-publicity to new levels this year with frequent appearancesoin any programme to do with celebrity and his own presenting of Liquid News on BBC Choice. However, his main achievement was the continued success of Heat which continues to grow at a staggering rate, increasing its circulation by 103 per cent to 478,000 by June.
9. PETER HILL
Further circulation growth for the Daily Star is adding to Hill's reputation as an excellent tabloid editor. Hill's success in widening the Daily Star's appeal has allowed Richard Desmond to plunge it into the Sunday market.
10. JANE ENNIS
The long-serving editor of Now is recognised as one of the best magazine editors around. She has the common touch that united upwards of 570,000 readers. And despite the increased competition in the celebrity magazine market, Now is still keeping ahead of its rivals.