THE BOOK OF LISTS: The 10 Top planners in the UK

1. Lucy Jameson.



Jameson is the joint deputy planning director at BMP DDB, which she

joined as a graduate trainee in 1993. Since then, Jameson has

perpetuated the agency's reputation as a strong performer at the IPA

Effectiveness Awards, with a top prize for Marmite in 1998. Often

described as having huge enthusiasm and energy.



2. Dylan Williams.



A board planner at Bartle Bogle Hegarty. Joined in 1996 from Delaney

Fletcher Bozell. In his time there, Williams has worked on several of

the ageny's flagship accounts, including Audi. Regarded as spikey,

lateral and entrepreneurial (he ran a market stall while he was still at

school).



3. Richard Huntington. A planning partner at HHCL & Partners.



Huntington worked at the below-the-line specialist BHWG before moving to

Abbott Mead Vickers BBDO in the early 90s. There he worked on BT before

joining HHCL & Partners in 1997. At HHCL, he has planned on some of the

agency's best work, including Tango, for which he won an APG Award two

years ago.



4. Robert Tansey.



A board account planner at D'Arcy, Tansey is undoubtedly on the fast

track, having been put on the board earlier this year. He works on

Alliance & Leicester and some Mars business. He got two papers through

for these clients to the presentation stages of this year's APG

Awards.



5. Richard Butterworth. The joint deputy planning director of BMP

DDB.



This "relentless intellect" is responsible for planning on the

Volkswagen account. Another BMP lifer, he joined straight out of

university in 1992 and is regarded as a bit of an IPA Effectiveness

star.



6. Anna Hutson.



The deputy head of planning at WCRS, which she arrived at via stints at

Davidson Pearce and BMP, Hutson's ascent has been steady rather than

meteoric. But her climb has been unrelenting, and she is generally

considered to be one of the safest pairs of hands in the business.



7. Stuart Smith.



The board account planner at D'Arcy. Calm, methodical and highly

creative, Smith used to work for the government as a statistician before

going into advertising at Young & Rubicam. Smith is currently on a

sabbatical in South America.



8. Matthew Gladstone.



The board planner at Bartle Bogle Hegarty. Gladstone used to be a

client. He joined BBH from United Distillers & Vintners in 1997. He has

a reputation for being calm, mature and full of original ideas.



9. Nicci Crumpton.



A planner at Fallon. Crumpton started life as an account handler, before

making the switch while still at BMP DDB. One of the relatively few BMP

planners to have cut the umbilical cord from her alma mater.



10. Olly Taylor.



A planner at Fallon. Taylor started at the brand consultancy Galileo,

but moved across to mainstream advertising about three years ago.

Interested in the challenges faced by the brand, rather than obsessed by

"advertising as the solution to everything".



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