THE BOOK OF LISTS: BEST DIARY STORIES OF 2002 - Hero uncle's inspiration for Mick's girly moniker

29 March, and Mick Mahoney's image takes a bit of a battering:

In this business you meet some scary characters. Some use fear to keep staff in line, while others adopt a hard edge to look casual yet talented.

Step forward Mustoe Merriman Levy's Mick Mahoney. You may have spotted him swaggering up for his gong for the raunchy Agent Provocateur ad at the BTAA Awards recently. With no smile, hunched shoulders and a general demeanor not dissimilar to that of Ben Kingsley's character in Sexy Beast.

Even the name fits. It's a real "don't fuck with me, I'm Mick Mahoney" number. But we've made an interesting discovery - Mick is not the name he grew up with. That moniker is a little less hard-nut. In fact, it's positively girly: Tara. Yes. Tara Mahoney. Tara is, in fact, a boy's name in Ireland. He was named after his uncle Tara - a war hero.

Topics