We publish this third Book of Lists confident that there will be something in it for everyone. There are best ads in numerous media outlets, best scoops, best sales teams, best new programmes and so on. And then things start to get a bit silly: can you really face 2003 without knowing who wrote the best internal memo in 2002 (p49), who's got the best nickname (p45) or who threw the biggest strop of the year (p49)?
It's quite possible that if the group of Campaign staff who compiled these lists had got together in the afternoon rather than the morning we might have come up with other versions. Rankings such as these are subjective processes, after all. But we've had a damn good go trying and we hope you find this issue mildly diverting after a truly trying year. Happy Christmas.