launches first UK brand campaign celebrates the small things that can make or break holiday accommodation for people, in its first UK brand campaign. unveils its first UK brand campaign unveils its first UK brand campaign

The TV spot, which is called "booking epic", first aired last night in the UK. The spot makes fun of the strange things that holidaymakers rave about regarding their accommodation – for instance, nice slippers, eggs and soap.

The TV ad is almost the same as the one shown on TV in Canada in January, except that the British comedian Peter Serafinowicz – who voiced Darth Maul in 'Star Wars Episode 1: The Phantom Menace' – provides the voiceover in the UK ad.

Wieden & Kennedy Amsterdam created the spot, which was written by Zoe Hawkins and Siavosh Zabeti, art directed by Kia Heinnen and Cari Vander Yacht, and directed by Traktor. Mindshare handled the media buying.

The brand hired Wieden & Kennedy Amsterdam as its first ad agency in 2012. released its first TV campaign, using the strapline "the delight of right", in 2013 in the US and Australia.

Before hiring Wieden & Kennedy in 2012, spent 15 years advertising online using an in-house team.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published