reviews international ad task is reviewing its international ad account, putting Wieden & Kennedy Amsterdam on alert. Wieden & Kennedy Amsterdam produced its 'booking hero' campaign Wieden & Kennedy Amsterdam produced its 'booking hero' campaign

The review is being handled by AAR and UK agencies have been contacted with the creative brief, which is understood to exclude the US market. 

The review is being steered by CMO Pepijn Rijvers, who stepped up to the chief marketing role a year ago.

W&K Amsterdam, the incumbent, declined to comment on the review or whether it would repitch.

W&K Amsterdam has worked on’s creative account since 2012. W&K also handles the US account. Earlier this year, appointed AnalogFolk to handle its global digital marketing. Mindshare looks after’s media planning and buying and is unaffected by the review. declined to comment.

The review comes less than a month after’s chief executive since 2013, Darren Huston – also chief executive of parent Priceline Group – resigned. 


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