Boom in BBDO work set to outstrip past decade

BBDO is set to be so busy in the next three years that it will "produce more work than we have produced in the past ten years", says Andrew Robertson, the agency's global chief executive officer.

Speaking to Campaign during the annual Cannes Lions festival, Robertson said he is proudest of the "consistent quality we have maintained across the network and through our client base".

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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