Boom in BBDO work set to outstrip past decade

BBDO is set to be so busy in the next three years that it will "produce more work than we have produced in the past ten years", says Andrew Robertson, the agency's global chief executive officer.

Speaking to Campaign during the annual Cannes Lions festival, Robertson said he is proudest of the "consistent quality we have maintained across the network and through our client base".

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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